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Interswitch: Verve Breeze to Brazil

Posted By: Taye Amura | 15.April.2016 |
Interswitch: Verve Breeze to Brazil Purpose: One month campaign to reward Verve Card holders around the country with a trip to watch the biggest soccer tournament in the world.

Duration: One month with pre event and post event sustenance.

Output: Generous and sustained media coverage on traditional and digital media platforms through out campaign period.
  • Media management and accreditation at press conference.
  • Content generation and syndication (Press release. Features, inspired reviews, news spins).
  • Live social media activities on all social media platforms Radio/TV Sit-in-interviews.
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